We champion the supremacy of value:
Adhering to professional ethics, prioritizing customer interests, commencing with the maximization of social value, harmonizing multiple interests, delivering top-notch products and services to customers, fostering customer loyalty, and embodying personal value realization.
We relentlessly pursue practicality and progress:
Guided by the spirit of practicality and progress, we cultivate a genuine and objective approach to decision-making and action, grounded in facts and evidence. Steering clear of falsehood and deception, we create authentic products for customers, impart tangible benefits to employees, and perpetually propel enterprise progress.
We pursue ultimate craftsmanship:
Every moment represents an opportunity for innovation, every corner a space for innovation, and every individual a fount of innovation. Respecting employees' fervor for innovation, we encourage innovative behavior, reward innovative outcomes, champion the spirit of craftsmanship, incessantly focusing, refining, and striving for perfection. This dedication results in the creation of "core" products embodying ultimate craftsmanship.
We are devoted to unity and collaboration:
Fostering unity and collaboration, winning the market in partnership with customers; securing the enterprise with employees, aiming for growth and strength; winning development with society, and staying attuned to the times. This "win-win" structure of the "three in one" not only enriches and expands our corporate culture but also injects robust impetus into our ongoing development.